About Us
- Over 30 years Experience in the Local Market.
- Highest technology infrastructure in Jordan. Transparent and powerful reporting which audited by Nelsen. Young Energetic Team.75%Market share of salt products.
- High purity salt products
- Certificates iso 9001,HACCAP
Integrity, service and superiority. This is the first thing to know about Amra Salt and this is the first thing that our customers know of. ‘We are here to lead’; Amra Salt is the number one salt manufacturer in Jordan, the pioneer and leading company in its field and one of the best in the Middle East, which comprises three dominant brands of its own; “Amra”, “Sasi” and “Jawad”. Uniquely manufactured and designed, Amra Salt uses freshly extracted salt from the Dead Sea as it its main source of raw material, giving it advantage over the others due its healthy content, extreme purity and integrated minerals that boost human health. In the aim of serving all purposes and people, which and who require the use of salt in their daily lives, we produce and sell different and multiple types of salt that come with different packed sizes and forms in order to meeting the varied needs of our customers.
With its roots entrenched in the success of the salt market in Jordan ever since its popularity, Amra Salt not only offers high quality products but an experienced crew of staff and managers as well, all who make the dreams come true and the impossible possible.
At Amra we are continuously growing, learning and striving to maintain our high standards and consistency of high quality products as well as fulfilling the consumers’ needs which is what holds the most importance to us, through the application of our different marketing strategies that are set to serve the bigger objectives which range from consumer satisfaction and society service to increasing market share and remaining as the top, over 30 years of experience in the local and international markets, utilization of the highest technology infrastructure in Jordan, a young energetic team that puts in the work to cover 75% market share of its sector, and a transparent and powerful reporting audited by Nelsen.
The company has thus experienced a journey of successes and hard work over the years, all which has lead its achievement of receiving an award for being the ‘best food product for consumers’ where it is positioned as ‘a producer of high purity salt reaching up to 99%’, setting it a competitive advantage compared to rivals, and the certificates of iso 9001, and HACCAP.
Due to the production capacity of pure salt which reached 100 tons per day with extra 75 tons per day of high purity Vacuum Salt, Amra Salt is now positioned amongst the biggest producers of salt in the Middle East and has the largest market share as a salt provider in the Jordanian market. The vision of Amra Salt is to remain as the largest market shareholder in Jordan and to expand to other markets in the region. Amra Salt produces 3 types of brands in the domains of table salt: “AMRA”, “SASI” and “JAWAD”. Three of Amra’s brands: Amra, Sasi, and Jawad are among the top 10 brands by volume share in total
- Read more about: our Amra Salt Factory strategy.
- Read more about: Public Safety, Occupational Health and Environment Policy.